Incomes aren’t the only thing not keeping pace with rising tuition. Neither are scholarships.
Simply put, scholarship aid is not keeping pace with the rising price of college. While half of all families use a scholarship of some type to pay for college, much of that money is coming in the form of “discounts” off the tuition bill. Tuition discounts grew from $30 billion in 2007 to more than $50 billion in 2015, according to the College Board.