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As Humanities Majors Decline, Colleges Try to Hype Up Their Programs

The Great Recession scared a lot of students away from the humanities. Now administrators are trying to bring them back.

Even as college students on the whole began to shun humanities majors over the past decade in favor of vocational majors in business and health, there was one group of holdouts: undergraduates at elite colleges and universities. That’s not the case anymore, and as a result, many colleges have become cheerleaders for their own humanities programs, launching promotional campaigns to make them more appealing to students.