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The Future Learners: An Innovative Approach to Understanding the Higher Education Market

Students are changing, and so should the ways colleges think about serving them.

For decades, higher education has viewed students through a simple lens, whether they were traditional students coming to campus right out of high school or older students entering the institution through other means. Today, the needs and desires of learners are much more diverse. Institutions need to understand the motivations of these new sets of students and create programs and services to serve them.