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The New Generation of Students: How Colleges Can Recruit, Teach, and Serve Gen Z (Introduction)

A new generation of students has arrived on college campuses. Known as Gen Z, this cohort marks a break from even the recent past in terms of diversity, attitudes about money, and use of technology. Now, institutions that have spent the last several years catering to millennials must pivot to appeal to the traditional-age students poised to enter higher education over the next decade and a half.

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