Designing Intentional Change
Higher ed leaders often focus on vision and strategy—but overlook the operating systems of culture that bring those plans to life. In Part 3 of this five-part series, Jeff Selingo explores how institutions can go beyond broad aspirations to deliberately design the cultural conditions that make innovation stick.
This paper introduces the idea of a cultural “master plan” and outlines five essential steps for shaping behaviors, systems, and feedback loops to align with institutional goals. With examples from Northeastern, the University of Michigan, and Maryville University, it shows how leaders can build cultures that are agile, inclusive, and purpose-driven.
Download the paper to:
- Discover how to turn vague calls for innovation into tangible design principles
- Learn how to identify and activate the levers of cultural influence
- Explore how to prototype change before prescribing it campus-wide
Whether you’re reimagining advising, integrating new technologies, or fostering cross-campus collaboration, this paper offers a practical blueprint for making culture a strategic asset—not a passive barrier.