Regional universities are finding new opportunities in online education despite the dominance of national institutions. Drawing from institutional data and case studies, Jeff Selingo examines how these place-based schools can leverage their local strengths in the digital space. The paper shows that regional universities hold key advantages through their community connections, affordability, and employer relationships. Through an analysis of successful programs, Selingo demonstrates how regional institutions can grow enrollment by either deepening their focus on adult learners or expanding to serve new non-traditional student populations.